We could drill in ANWR, or we could fully inflate our tires

TIME:

How out of touch is Barack Obama? He's so out of touch that he suggested that if all Americans inflated their tires properly and took their cars for regular tune-ups, they could save as much oil as new offshore drilling would produce. Gleeful Republicans have made this their daily talking point; Rush Limbaugh is having a field day; and the Republican National Committee is sending tire gauges labeled "Barack Obama's Energy Plan" to Washington reporters.

But who's really out of touch? The Bush Administration estimates that expanded offshore drilling could increase oil production by 200,000 bbl. per day by 2030. We use about 20 million bbl. per day, so that would meet about 1% of our demand two decades from now. Meanwhile, efficiency experts say that keeping tires inflated can improve gas mileage 3%, and regular maintenance can add another 4%. Many drivers already follow their advice, but if everyone did, we could immediately reduce demand several percentage points. In other words: Obama is right. [...]

The energy guru Amory Lovins has shown that investment in "nega-watts" — reduced electricity use through efficiency improvements — is much more cost-effective than investment in new megawatts, and the same is clearly true of nega-barrels. It might not fit the worldviews of right-wingers who deny the existence of global warming and insist that reducing emissions would destroy our economy, or of left-wing Earth-firsters who insist that maintaining our creature comforts would destroy the world, but there's a lot of simple things we can do on the demand side before we start rushing to ratchet up supply.

But, as we all know, inflating your tires won't help ExxonMobil achieve yet another record-breaking quarterly profit — $11.68 billion. Profit. In three months.