Another opinion about why Clinton lost: voters' emotions

Everyone's got a theory about why Hillary Clinton lost (lack of money? ineffective strategy? wrong message?). Drew Westen, author of The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, thinks voters' emotions did her in:

At base, Americans want to know three things about candidates: Do they share my values, do they care about people like me, and do I feel in my gut I can trust them to pursue those values and interests faithfully?

Hillary Clinton ran on issues and competence, focusing, like every Democrat who has failed to win the presidency in the last 40 years, on the factors least predictive of electoral success. She spent too little time creating a compelling, consistent personal narrative that could weave together her own life history with the state of a nation yearning for a different kind of leadership, and too little time attending to the negative stories told and retold about her during nearly two decades of savage Republican branding. [...]

The pundits and pollsters had it backwards. People didn't vote for Obama because they preferred his message of change to Hillary's message of experience. They preferred his message of change because in their gut they preferred Obama.