Utah Democratic Party launches 'Say Yes' campaign

utdemocrats.org:

Wayne Holland called on Utahns to join Democrats and "Say Yes" to a healthy environment, "Say Yes" to fair pay for a day's work, "Say Yes" to integrity in government, "Say Yes" to quality schools for every child, "Say Yes" to support for our veterans, affordable college, and universal health care.

"Say Yes" reflects the positive, solution-oriented message that separates Utah Democrats from Republicans and will propel Utah Democrats through upcoming elections in 2008.

This is a list of issues, not a list of values. One of the criticisms of Democrats is that we don't have an overarching, value-based message like Republicans do (strong defense, less government, lower taxes, free markets, family values). But maybe Republicans have to focus on values rather than issues because their positions on the issues are so unpopular.

So, what do you think — is a list of issues OK? Or do Democrats need a value-oriented message?