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'Obama is Dean 2.0'

Submitted by lucidity on Mon, 03/03/2008 - 11:10am.

Ari Berman in The Nation:

The race for the Democratic nomination is a window into how the candidates view the future of the party, which is being shaped in large part by Dean's efforts. Are Clinton and Obama similarly committed to Dean's fifty-state strategy? How much faith would each, as the Democratic nominee, put in the party's grassroots? In the Internet era, the party is less about elder statesmen sitting in Washington than millions of people across the country organizing locally around issues and candidates. Dean and Obama have understood how the party is changing — and have embraced it. Clinton, thus far, has not. [...]

In contrast to Clinton's campaign, Obama's — with its hundreds of thousands of small donors, Internet buzz and red-state appeal — reflects to a great extent the realization of Dean's ideals. Dean's argument for how to rebuild and expand the party base for the long term found its perfect short-term exponent in Obama, whose appeal to independents and liberal Republicans and talk of "unity" is planting Democratic roots in unfamiliar places. "The Obama for President campaign is what all of us hoped Dean for President would become," says Steve McMahon, a former top Dean strategist who's stayed neutral in '08. "Obama is Dean 2.0, dramatically updated to reflect the emergence of the grassroots." [...]

Besides a desire to push the party away from a strictly swing-state mentality, Dean and Obama share a commitment to the nuts-and-bolts of grassroots organizing. On the stump Obama is quick to stress his roots as a community organizer and always thanks his precinct captains, who routinely introduce him at campaign events. "Change doesn't happen from the top down. It happens from the bottom up," he now says in his stump speech. Obama's organizing has been greatly enhanced by new technologies like YouTube, Facebook and MySpace (Friendster had just arrived when Dean was running). "We pioneered it and Obama perfected it," [Dean '04 campaign guru Joe] Trippi says. Obama embraced elements of the new politics, hiring the co-founder of Facebook, for example; but other efforts came from the grassroots — just as with the Dean campaign — as supporters organized themselves online and on the ground. The net effect is Obama's large base of small donors, who are enthusiastic supporters he can tap again and again. Ninety percent of the $28 million he raised online in January, for example, came in donations of $100 or less. Obama has fused a tightknit group of advisers with a mass of ordinary people, creating what Trippi calls "command and control at the top while empowering the bottom to make a difference."